Friday, November 19, 2010

An Online World


A friend (Greg T. Spielberg) and I have been working on developing something for a long time.

We met at the University of Missouri School of Journalism in the fall of 2007; we were both first-semester M.A. students. We sat down to figure out how we could mix our unique perspectives because we recognized an unmistakable subterranean harmony. Art, parties, the real.

Started with Indigo Oak, which stuttered and stopped that first semester, moved on to Testament, which started, plowed ahead, stuttered and stopped in the second semester.

The third semester was a chaos of plans ... then we started again with his re-birthing of Streetwater, a Vail, Colorado, endeavor he did with a friend, David Dean, who now runs Serial\Optimist.

Anyhow, we have been doing the Facebook (1,156 Likes) and Twitter (373 followers) thing, but it has been a halting affair, largely because it's not defined too well. We both want to do an online publication. But there are some amazingly difficult issues to confront in developing/conceiving an idea -> business plan. Online seems free, but it's not. We want to be a daily original presence; not commentary/aggregator, which is beaten to death and (humble opinion) worthless. How do you do that with little or no money?

Where will consistent content come from? (Written and visual).
How do you ensure quality?

Anyhow, more to come ...


Building something beautiful on the Lower East Side.

No comments:

Post a Comment